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assignment – read the following: Yale Insights “How do you take a brand global” by Ravi Dhar.Antoine Velia and Forest Young e-article “Technology: The Game Changing Sector”
Jeff Frampton, Global CEO Interbrand, says that businesses need to move at the “Speed of Light” and brands need to be designed for mecosystems.
from the 3 reading assignments. Next, write a short reflection paper in MS Word addressing the following questions.
- (1) How do you take a brand global?
- (2) What new markets has Lenovo entered?
- (3) Why do businesses need to move at the speed of light?
- (4) Why do brands need to be designed for mecosystems?
- (5) Visit the Lenovo webpage. Do you believe they are a global leader in their field? Why or why not? Defend your answer with facts.
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