The assigned question is “How can a country with a per capita GNP of $100 be a potential market for consumer goods? What kinds of goods would probably be in demand? Discuss.”
The use of per capita GNP has fallen out of favor over the years, so I would suggest the use of per capita GNI here (click the PDF link for GNI, Atlas and PPP https://data.worldbank.org/data-catalog/GNI-per-capita-Atlas-and-PPP-table (Links to an external site.)). Use the Atlasmethod, and so the poorest countries for this assignment would be for you to select one of the following countries: Madagascar, Central African Republic, Liberia, Niger, Malawi, or Burundi.
You will need to research how the population live and what they buy, how frequently, etc. Here is one insight from Somaliland (can’t use this country as it’s not recognized) reading this piece http://www.bbc.com/future/story/20170912-the-surprising-place-where-cash-is-going-extinct (Links to an external site.). Clearly, the need might be for another simple yet reliable smart phone payment method, but as importantly, what do they buy (out of disposable income to cover rent, food, transportation, security, etc. – or discretionary income for marriages, vacations, etc. Note, discretionary income is practically nil in these types of countries). Finally, keep in mind that you would ideally have proof (e.g., sales) to support your ranking of gods in demand that are purchased.
I choose Malawi as the poorest country for this assignment.