Assignment 1: Your Leadership Values, Executive Presence, and Winning Due Week 3, Sunday (Weight 10%)
JWMI is the place where leaders are made. You are here to transform your life, lead teams to success, and grow your organization. As a leader, speaking your leadership values while being present and authentic will help you to build connections and to establish trust with candor.
For this assignment, you will apply the key concepts from Weeks 1-3 to deliver a video message on your leadership values, executive presence, and what winning means to you. The video message will provide an opportunity for you to practice your executive presence and strategic communication skills. This should be a video of you. No PowerPoint or other props are needed. Your communication should be clear reflecting your leadership values and passionate purpose, the main points simple and easy to recall, and the tone professional.
Instructions: Create a short video, using Zoom. Your video should last 2 to 3 minutes, but no longer than 3 minutes. 1. Identify 1-3 leadership values that are most important to you. Explain the reasons for their importance, using the below questions as a guide: i. Why are these values important to you? ii. As a leader, why are these values essential for effective communication? iii. How do these values impact/support your executive presence?
2. Discuss a business leader (other than Jack Welch) who exhibits executive presence. i. In what ways does this leader exhibit executive presence? ii. What aspects of his or her executive presence appeal to you? Why? iii. How does your leadership style compare to this leader’s?
3. Jack defines winning as, “Growing yourself, your organization, and your teams.” Describe what winning means for you. i. What does winning look like for you? ii. Why is it important to you? iii. How do your leadership values support winning for you?
4. Present your video using strategic communication skills and with executive presence. See the best practices below to guide you in achieving this.
JWI 505: Business Communication and Ethics Assignment 1
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505 – Assignment 1 (1176) Page 2 of 4
Executive Presence and Strategic Communication Best Practices: Remember to focus on utilizing and exhibiting the following: – State your intent and purpose at the onset – Speak confidently, expressively, with passionate purpose and energy – Be authentic and fully present in an engaging manner – Build connection with your audience – Exude your Executive Presence by looking professional (business casual or business attire) – Make sure your background is free from clutter (you do not want to distract your audience) – Make sure your surroundings are quiet (i.e. no children, animals, cars, or other extraneous noise in the background) – Communication is organized, logically flows, uses “beginnings and endings”, and other appropriate strategies to deliver strong, clear communication
Suggestion: Practice in front of a trusted colleague, friend, or family member, asking for feedback on your vocal and physical presence, and the effect your message had on them.
Optional Professor Coaching: Schedule time with your professor to watch your video together and discuss its elements. You will explore intent vs. impact and receive growth-focused feedback. You should use this feedback to continue honing your communication skills and executive presence.