Please read the article that provided to you on PDF then
Answer these questions comprehensively and thoroughly. Be prepared to discuss them in class.
1. Discuss at least 2 reasons the Blackhawks were once so popular historically. Make sure that you tell me how popular the team was before the 1970s.
2. Discuss at least 2 facts that evidence how much trouble the team’s brand was in when Bill Wirtz died.
3. Discuss at least 2 management or marketing mistakes the team made that harmed relationships with fans.
4. Discuss at least 2 management and marketing steps that Rocky Wirtz made when he took over the team to rebuild the brand.
5. Discuss the most 2 important lessons that you can learn from this case that you can apply to real-world management and marketing. Focus on what the Blackhawks teach us about how a brand gets in trouble, the traits of leaders who turn a brand around, and the decisions the Blackhawks made to save their brand.
Please write down the questions before you answer to them.
List your resources if you used any
Your response to these questions must be a minimum of 2 pages in length. And Max 4 pages .