Service Design and Quality

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Select a national or multinational service company of your choice. Research and describe the company’s service design and conclude whether it is effective for the company. Next, evaluate how the company applies the five dimensions of service quality to their business. Report your findings in a three- to five-page paper (excluding the title and reference pages) according to APA style guidelines. You must include at least three scholarly sources from the Ashford University Library in addition to the textbook.

To access tutorials on APA formatting, select “Getting Research Help” in the purple navigation menu within the Ashford University Library, and then click the Tutorials link.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

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