| Description: |
Deliverable Length: Entire business plan (15–20 pages)
Course Objectives:
- Integrate concepts from previous lower division classes into a comprehensive project
- Apply hospitality concepts to a real world scenario.
- Identify, analyze, and apply hospitality marketing data
Assignment:
- Submit the final business plan.
- The majority of the project will be complete at this point; the primary task will be compiling it into one complete document, with all corrections and modifications from the development of your project.
- Your final grade is highly dependent on how well you have taken and used the feedback from your instructor on the components you previously submitted. For example, if your instructor made recommendations for improvement in a previously submitted section and you submit the same section with no changes or modifications, it will negatively affect your grade.
Please submit your assignment.
You will be graded on the following:
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Grading Criteria For Final Deliverable
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Standard
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Percentage
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Follow APA guidelines. Properly cite all outside sources, including demographic information.
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10%
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Overall organization and readability.
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10%
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Finished product demonstrates improvements and modifications on original submittals based on instructor or classmate comments.
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5%
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Develop and clearly articulate your hospitality concept, and describe the product/experience. Provide documentation that the concept is on trend.
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10%
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Include a description of ownership structure/type of business (single unit, franchise, etc.).
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10%
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Identification of any required licenses.
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5%
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Marketing plan.
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10%
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Complete SWOT.
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10%
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Competitive analysis.
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10%
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Organizational chart and human resources plan.
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5%
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Profit and Loss Pro Forma.
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5%
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Service plan (service standards, staffing, opening/closing checklists).
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10%
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Total
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100%
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