- How Health Care Buyers Make Choices (Personal and Organizational)
- Analyze the SWOT and FIVE Factors Analyses and determine which would
be more valuable from a marketing perspective. Provide specific
examples of how you could use the results of either analysis to support
informed marketing efforts.
- Recall a situation in which you sought health care of some type (not
including care for an injury or illness). Determine if your situation
followed the five steps of the buying decision model and what role
marketing may have played in your seeking care. How does the personal
decision differ from the organization buying decision process? Provide
specific examples and rationale to support your response.